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If anyone is ready to start the new year with a new energy, go out to eat and drink without stopping.  Enjoy eating until you find the right thing.  Let's see the food and beverage trends that will be hot this year.  The food and beverage industry has happened a lot in the past year.  Until 2024, we are also looking forward to what will be vital.  What will go fast?  What will the new food and beverage trends be?

It's All About the Process

We will turn to pay attention to the cooking process.  Choose the menu that you eat.  More people ordered menus, food, snacks and drinks, and not only in general restaurants.  But also include fast meals, delivery food, and food in leading supermarkets because people in this era turn to eating out more seriously.  New interesting shops are open in every street.  Therefore, no one would want to eat unhealthy things often, right?

The restaurant will be more concerned with the process of making the menu to make it more exciting and healthier.

Slushy!

We assume that it is caused by the Thai tea menu that makes 'Slushy' a popular drink for locals and tourists.  Many cafes and some cocktail bars are adding this item to their menu now.  It is a cool drink.  It is refreshing and suitable for the hot summer in Thailand. 

Restaurants by World-Class Chefs

In addition to the famous chefs, both small and large numbers will travel to cook in Thailand more often.  This year, those chefs will also bring their favourite shops to open in Thailand.  Or be a pop-up inviting everyone to book a queue to try.  The food lovers who have never missed good food will not let this opportunity escape.

Asian Food Rising

The era of fresh pasta and sourdough pizza is over (but if anyone is still eating it, it's not wrong) because this year is the time for Asian food!  Whether it is Chinese, Thai, Japanese or Korean, it will return to the famous—and not just the same menu, Like Mala or grill.  We will find both desserts. 

No Food Waste, More Sustainable

Many people hear these words until they are bored.  But this year, most restaurants and chefs will focus on these things.  It is causing us to look for these things as well, Whether it is a food menu that uses sustainable raw materials or a menu that is good for the environment.  The restaurants use natural materials to support local farmers.  Or restaurants that use raw materials without waste, etc.

Bring Back the Classic

Many people have started to look for simplicity—no need to flavour a lot of food, snacks, and drinks.  In the past, restaurants, cafes and bars were served and decorated.  Make this year a simple, original menu, but good taste will be popular in every industry.

Food Tour & Eating Festival

Everyone has paid more attention to food and beverage work in the past year.  This year, everything will be complete.  It's bigger than before, especially food tour activities or workshops that will be popular.  Who likes to avoid walking, stop by to eat delicious things along the way, and have friends to enjoy eating simultaneously?  So you can look out for Thailand's many food festivals this year.

Health Focus & Mindful Eating

It's not just eating healthy food.  But most people will choose to eat according to the benefits the body needs more, such as adding grains to the dish because it needs minerals and vitamins.  Drink matcha because it has antioxidants.  Or eat plant-based menus more often because they suit both the world and the body.

You can indeed find these food trends at our Eastin Hotels in Thailand.

Where some countries may be known for innovative new dishes and modern culinary skills, Vietnam is best known for its age-old recipes, from warming noodle soup to bánh mì baguettes. Here are the best traditional Vietnamese dishes that explain why they’ve stood the test of time.

Pho
This national staple is made with flat rice noodles, a warming broth and usually chicken or beef. The flavour of this comforting noodle soup can vary significantly across the country, and many establishments load your table with sauces, herbs and spices so you can season your pho exactly how you like it.
Gỏi cuốn
With much of local Vietnamese cuisine being unsparingly fried, grilled and boiled, you may occasionally crave something, fresher. Look no further than gỏi cuốn, also known as “summer rolls”. These fresh spring rolls are typically packed with crispy salad, prawns and pork and served with a sweet-and-spicy dip topped with peanuts.
Bánh xèo
Bánh xèo is a tasty pork-and-shrimp crêpe flavoured with turmeric and packed with bean sprouts for those who would rather dig into a savoury pancake than a sweet one. Don’t be fooled by its healthy appearance; bánh xèo‘s literal translation of “sizzling cake” refers to the noise it makes during frying.

Wat Pariwat is called the David Beckham Temple of Bangkok for an unusual reason. An altar in the back corner of the temple has a mural carving of the famous football player. Depicted in the style of a garuda (mythical guardian) holding up the altar on his shoulders, this 30-cm-tall statuette was the work of a fan with the agreement of the abbot in 1998.
Location: 734 Rama III Rd, Bang Phong Phang, Yan Nawa, Bangkok 10120

If you're planning a corporate meeting event in Thailand, several things must be considered to ensure its success.

Location: Choose an area that is easily accessible and convenient for attendees.  Bangkok is a popular destination for corporate events in Thailand.  Still, other cities like Chiang Mai, Phuket, and Pattaya also have excellent facilities and infrastructure for meetings and events.
Venue: Choose a venue that suits your event's needs, whether a conference hall, ballroom, or meeting room.  Many hotels in Thailand have excellent conference and meeting facilities, so it's worth considering them as an option.
Accommodation: If attendees come from out of town or overseas, provide accommodation options near the event venue.  Thailand has many hotels and resorts, depending on your budget and preferences.
Food and Beverage: Thai cuisine is world-renowned, so incorporate some local dishes into your event's catering menu.  It's also essential to provide options for attendees with different dietary restrictions.
Transportation: Arrange for transportation to and from the event venue and any other activities or outings planned for the event program.
Activities: Thailand has plenty of opportunities for team-building exercises or leisure time during corporate events, such as cooking classes, spa treatments, or cultural tours.
Cultural Sensitivity: Thai culture is unique and diverse, so you must be respectful and mindful of local customs and traditions during your event.

Overall, planning a corporate meeting event in Thailand requires careful attention to detail and a focus on providing a memorable experience for attendees.  Eastin Hotels & Residences' event planner teams are ready to assist you on any occasion.

Ho Chi Minh City, also known as Saigon, is a bustling city in southern Vietnam with plenty of things to see and do.  Here are some of the best recommendations for something to do in Ho Chi Minh City:

Visit the Cu Chi Tunnels: The Viet Cong used these underground tunnels during the Vietnam War.  They are now a popular tourist attraction.  Visitors can crawl through the narrow passages and learn about the history of the war.
Explore the War Remnants Museum: This museum provides a sobering look at the Vietnam War and its impact on the country.  It displays photographs, artefacts, and exhibits related to the conflict.
Go shopping at Ben Thanh Market: This famous market is great for souvenirs, clothes, and other items.  It's also an excellent spot to try local street food.
Visit the Reunification Palace: This iconic building was the presidential palace during the Vietnam War and is now a museum.  Visitors can explore the historic rooms and learn about the building's role in Vietnamese history.
Take a food tour: Ho Chi Minh City is known for its delicious street food, and a food tour is a great way to sample the local cuisine.  Visitors can try everything from pho to banh mi sandwiches.
Walk around the Notre-Dame Cathedral Basilica of Saigon: This beautiful French-colonial church is a popular attraction in the city.  It's located in the centre of Ho Chi Minh City and is an excellent spot for taking photos.

These are just a few things to do in Ho Chi Minh City.  The city has a rich history and culture, so there's always something new to discover.  You can always check with our team at the Eastin when you are at the destination to find out what more to explore.